To write a website design proposal you will need to asses the entire scope of the project. Additionally you will need to create a budget and get approval on the general graphical design and technical development elements required.
1. Letter to client stating how you plan to assist them
2. Permission from the client via letter on letterhead or an email.
3. Company history- type of business, years of operation etc.
mission statement for the business is optional, but recommended
4. Target Audience
The target audience is a general description of what users would be seeking on the site.
5. User profile
The User profile includes specifics such as demographics and categories of user by percentage of web traffic for the site
6. Site Purpose
ie: marketing, e-commerce, business support. What will clients be able to do on the site? For example, sample audio and pay for digital downloads.
7. Project scope and feature set
The project scope and feature set is where you go one step further from the site purpose and explain how the site will work to support the purpose: For example shopping cart, payment gateway. What is the server side scripting required? For example: content management, search functionality, news letter system.
This is going to be a detailed visual representation of how you envision the site working and connecting. It should be done in color and will be the final blueprint for your final execution. The sitemap should give details as to flow of the site.
9. Site Description
For this area, you will detail each page on the site with a description of what will be included in this area and the goal of that page. For example: “The home page presents users with a rotating banner in an attempt to sell this months featured product”. The goal of this page is click to buy.
10. Technology Guidelines for Site Development
(a) What technology will be needed to build the site, both hardware and software For example: HTML/CSS, Php/My SQL, Adobe Flash; include which versions and what is that going to deliver
(b) what technology will the user need to be able to access and utilize the site.
11. Competitive Analysis
The competive analysis can be done using a variety of evaluation methods listed below. But dont forget the two most important positioning elements USP & ESP.
USP – unique selling position
ESP – emotional selling position
SWOT ANALYSIS – strengths, weakness, opportunity, threats
PRIMEFACT Analysis - People, Reputation, Intellectual Property, Market Information, Ethos, Finances, Agility, Collaborators, Talents
ICEDRIPS Analysis - Innovation, Competitors, Economics, Demographics, Regulations, Infastructure, Politics, Social Trends
12. Development roles
Give a description of each job function your team will be performing (graphic design, encoding, content gathering, testing) This is NOT a GENERIC job description; instead it is a listing of all the tasks you will be performing for the project per skill set.
Your timeline should reflect in detail all the time you will need to complete all the items in this project from the beginning of this quarter all the way through graduation and include the management phases (Development, Pre-Production, Production, Post-Production and Delivery). Include at a minimum a start and end date on the timeline. Preferable to use an 11 X17page size.
a. A realistic budget is required for the project to include all the costs you will incur. The budget must be in proper accounting format and include all costs to the client for construction and maintenance for a year with the exception of your labor costs.
b. The second budget will be a listing of what your labor will cost as it relates to each portion of the project (Graphics, Project Management, Photography, Videography and Programming).
15 Color use
Conduct research on the meaning and use of color in applications. Make sure to cite your sources and print in color !
Include a color wheel Break colors down into “3 variations of color”, neutral, warm and cool on 3 separate pages. In each category include a color sample and a description. For example, white would fall under the category of natural colors. Discuss the color taking into consideration the psychology, symbolism and use of this color in design. Color harmonies and techniques for combining colors, such as monochromatic, complementary, analogous, triad, etc.
16. Site Palette’s
develop 3 color palettes for your project, indicating dominant, subordinate and accent colors, using their RGB code. Include samples of the palettes along with a justification of your color choices based on the target audience, demographics and project goals/objectives. Check out colorschemedesigner.com or kuler.adobe.com.
Include details such as navigation, logos, slogan, text, and photographs. Be as specific as possible.
18. Style guide
Make an appointment with your client to meet and review creative guidelines. Put together a style guide of various sites and designs, fonts, that you think are appropriate and see what they like regarding design and color. Write a summary of the items discussed and selections by the client.
19. 3 designs for homepage
follow the creative guidelines and present 3 homepage designs as options for the clients approval.
20. Final Approval of homepage and all display mode wireframes
have the client sign off on the graphically populated homepage design and all the wireframes supporting different display modes and usability paradigms.
21. Asset Control Worksheet
a. Determine the assets that website will need to be completed. This includes all images for the interface, Content Images, Content copy, etc.
b. CREATE AN ASSET CONTROL WORKSHEET.
asset name : asset provider : delivery date : contact info : site location
22. Design all main pages and sub pages based on the design chosen by the client. Design all pages that require layout changes.
Have the client sign off on all the graphically skinned sub page designs.