One of the most frequently asked questions regarding pricing a design is how much should I charge for a logo. There are a variety of methods one can use when licensing a logo that may protect the designer from feeling ripped off when a logo goes global. However, complicated licensing scenarios often scare off clients. It is really the designers responsibility to defend why they are charging the amount of money based upon how far a brands reach is.
For a local Brick and Mortar with 1 location I may charge $500 for a logo design.
For a national rebrand I may charge $5,000.
Pricing also depends on how much time it takes dealing with the approval process. If I charged $100 an hour and had 3 revisions I might work a total of 25 hours on a logo and the presentations. Therefore the price for the logo could be $2,500.
An interesting read on what companies have payed for logos in the past can be found here:
So how much should I charge for a logo? The price-tag on the logos may surprise you.
There’s a story (true or false, I don’t know) about the famous artist, Pablo Picasso.
It seems a woman came up to him and asked him to sketch something on a piece of paper.
He sketched it, and gave it back to her saying: “That will cost you $10,000.”
She was astounded. “You took just five minutes to do the sketch,” she said. Isn’t $10,000 a lot for five minutes work?
“The sketch may have taken me five minutes, but the learning took me 30 years,” Picasso retorted.