How to prepare a graphic design portfolio
The first step in preparing a graphic design portfolio is getting organized. Consider all of the work that you have created and organize it by the type of design piece that it is. The list provided below will help you categorize what type of designs you have.
• Business cards
• magazine spreads
• package design
• exhibition design
• web pages
Different types of work also belong to different categories of design. The design categories list will help you place each type of design into a category based on its placement within the industries deliverables. For example: logo, letterhead, envelope designs belong in the CI design category.
• CI design
• Campaign Design
• Digital Illustration
• Web Design
Showing process will let potential employers size up how you design. This includes sketches, Marketing plans, Creative Briefs, and Project Proposals, show how you work with a target market to identify the tone and execution of a design.
• Building a Case Study (how did you come up with the design solution)
• Look into your past projects (both student and professional) and organize all process materials.
• Creative Briefs
• Conceptual Sketches
• Process Books
When creating a case study for each of your campaigns consider the following elements of the design process.
• Solutions Delivered
• Technologies Used
Creating a personal biography is one of the most difficult tasks. Keep it short and refer to where you come from, what your influences are and what you are currently involved in. A bio for inclusion in a print book can be 2 0r 3 short paragraphs. A bio for social media sites should be less that 300 characters. The social media bio is a real challenge of summing up who you are.
Personal Identity Package
The first impression will be based on your personal identity package. Before a potential employer considers you for employment they will likely see the following elements related to your identity.
• Business Card
• Portfolio Book (this can be a large format binder or a professionally printed book)
• CD Package (to contain all of your digital assets such as pdf versions of your print book and resume)
• CD Face (a nice looking CD with a printed face looks much better than a sharpie)
• Portfolio Website
It is important to consider all of the formats that you will be designing for before you begin designing your identity elements.